The fast pace technology changes forces the digital business world to advance with it. It is sometimes hard for the casual observer to keep up with the changes, so it is our job to make it obvious that our products are what they want. Trends come and go, so it is important to stay up to date. Here are three online business trends you might want to get ready for in 2015.
Smart phones have become an integral part of our culture. 2014 was a breakthrough year in advancing technology on mobile devices with the releases of Samsung’s Note and Galaxy products and Apple’s IPhone 6. As a result, 2015 will focus on perfecting the consumer’s usage on these devices. In order for company’s products and marketing to be successful, they must tailor their websites onto multiple platforms. Google is on the move with this as well, stating that mobile usability is now, “relevant for optimal search results.” Google’s Mobile Usability analysis in its Google Webmaster Tools allows companies to see how prevalent mobile optimization is and how they can receive higher ranks.
With the growing integration of social media and search engine optimization, the control companies have over their content is limited. However, e-mail, one of the essentials of business and old-school communications protocols, is one detail companies can have complete control over. Businesses can delegate where their e-mails are going, who gets to read them and can include privacy disclosures. This new focus on e-mail will combine content marketing and email, making both just as important as the other. Instead of clinching the sale, e-mails have to establish a relationship to later make a profit. According to HubSpot’s 2014 Science of Email report, there is a great decline in how often consumers buy a product from an e-mail, going from 25% of people saying they will “never” buy anything from an email to 35%. This highlights the importance of business to create a fun, creative way of getting their products showcased in e-mails instead of pushing to just create a sale.
In the 2014 B2B Content Marketing Benchmarks reports, only 1% of B2B marketers plan to decrease their content marketing spending over the next 12 months, compared to the 48% who plan to increase and another 10% who plan to “significantly” increase. However, as other companies increase their marketing efforts, the challenge will be in standing out among the rest. Important things to consider when writing content is to incorporate videos, gifs and research based facts. These will help your content look great and be more appealing than others.