Jun 19
Blog
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Finch: 24-Year-Old Super Affiliate

Finch

While some of the blogs that we’ve featured in the past few weeks have been written by major authorities and big names in the world of Internet marketing, Finch Sells distinguishes itself by the fact that Finch, a 24-year-old affiliate marketing powerhouse, clearly loves to write.

Like a surprising number of the major names in the business, Finch didn’t go on to higher education; in fact, he explains that he gave up a good job in the city to pursue a career in Internet marketing. He says of his experience, “I consider myself extremely lucky to work in an industry where politics play no part and the only thing that matters is individual craft.”

Finch chronicles his trials and tribulations, as well as providing advice, on his blog; categories include “Life of Finch,” “Industry News,” “Business Psychology,” and a variety of other areas that cover everything that you would expect to see an Internet marketer write about. He also provides an Affiliate Marketer’s Survival Guide for free, which gives those new to the industry an excellent jumping-off point on what they need to know and do to be successful.

In addition to being filled with important and valuable information, Finch’s blog is a distinctive window into his personality; where some of the other internet marketing gurus certainly have important things to say, there are few who are able to say them in as interesting a way as Finch accomplishes.

He is also heavily involved in social media, with advice and tips on Facebook advertising and a vibrant presence on Twitter. Looking at Finch’s blog in detail, it’s easy to see that he has himself spread over as many opportunities as humanly possible; that, it seems, is the secret of his success in the Internet marketing world. Finch’s rapid and consistent success demonstrate an important quality in anyone interested in the industry: always be looking for the next thing to do, always be changing and developing.

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Jun 18
Blog
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Justin Dupre: International Internet Marketer

Justin Dupre’s initial interest in affiliate and Internet marketing sprung from a series of decisions that had nothing to do with the marketing world. According to Justin, the series of events that led him to become a marketer started with joining the Rotary Youth Exchange program. The program sent him to Thailand, where he fell in love with the people, food and ease of life and decided that he wanted to attend university there.

The stumbling block in Justin’s way was one familiar to college students everywhere—money. Justin initially settled for attending Webster University in Hua-Hin, because attending an American university was the only way he could receive a school loan from an American bank.  The university, with its mainly exchange and international students—with only 5% of the student body being Thai—didn’t appeal to Justin, and with the resort town offering little in the way of cultural interaction for the then 18-year-old, he began to look for ways to earn enough money to go to a Thai university.

Justin discovered the work of veteran marketers Shoemoney and John Chow, among others, and decided to try his hand at blogging; the experiment didn’t last very long. Justin describes his original money-making blog as “a mess.” After a brief detour into freelance writing, Justin came to the conclusion that he could easily try affiliate marketing. He used $250 to test offers on Facebook and broke even on his first day.

Justin’s blog includes his tips and tricks for affiliate marketers—both those who are new to the industry as well as experienced marketers. He also writes about strategies, technological developments he’s interested in, and his life in Thailand, which he is able to comfortably afford with the income from affiliate marketing. Justin offers the opportunity for his blog’s readers to receive one-on-one coaching at Super Affiliate Consulting, and enjoys traveling.

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Jun 17
Blog
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Tyler Cruz: Fulltime Blogger and Internet Entrepreneur

Tyler Cruz is an Internet Entrepreneur who, at the age of 29, has found several secrets to success. He makes the majority of his money via affiliate marketing, though he explains on his website that he also makes profits flipping domains and websites. He is also the Founder and CEO of Merendi Networks Inc., a company that owns and operates multiple websites that Cruz uses to drive leads.

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Tyler’s blog covers not only his day-to-day business concerns and strategies, but also his personal life, with posts about the comfortably middle-class lifestyle he maintains as his business grows and develops, as well as articles and reviews outlining tips and tricks for getting ahead in the online marketing world. Tyler explains that, “While categorized as a ‘make money online’ blog, I’ve never proclaimed myself as a guru or expert in this field, even though other sources may label me as such. Instead, I simply try to share what knowledge and experience I do have, but never package it as the Gospel.”

Some of the highlights of Tyler’s career have included moments such as flipping a gaming site for 600% ROI—turning a $2,300 investment into $16,500. He also launched PublisherChallenge; after five months the site’s members generated over $1,000,000. He has earned more than $60,000 from his blog, not including affiliate sales and referrals, and has gained friends and acquaintances among some of the top names in the industry, including Jeremy Schoemaker, Darren Rowse and John Chow.

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Tyler founded Merendi Networks Inc. in March of 2008; he explains that the move was to protect and consolidate his earnings as an affiliate marketer and blogger. As a result, he pays himself middle-class wages and lives securely within his income. Tyler said of the decision in a recent blog post, “Affiliate marketing is such a volatile industry that you can be making $300,000/month profit one month, and literally $0 the next. Offers can go down, traffic sources can ban you, and competition can change at the blink of an eye. That is why it is so important to scale things up and make as much as you can as fast as you can.” And in the meantime, he is upgrading his lifestyle to move to a house, so that he can comfortably own dogs—and Tyler, by his own admission, loves dogs.

Filed Under: Blog
Jun 14
Blog
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BMI Elite & Crush Ads’ 3rd Annual Bowling Tournament

Wednesday night was the 3rd annual bowling party/tournament for the employees of BMI Elite, Crush Ads and Healthy America Group. For the second year in a row, John Mastrangelo beat Ryan McGinnis and was the best bowler. He got another big trophy and a cold bucket of ice poured down his back.

The winning team consisted of Amy, Tony, Dan, Cal and Jamie.

Overall, the night was a success and everybody had a great time.  Check out some more pics from the event below.

 

Filed Under: Blog
Jun 14
Blog
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Oliver Kenyon: Young Internet Entrepreneur

We like to occasionally shine the spotlight on individuals who are making waves in the industry; today’s post is about Oliver Kenyon: an insightful and incisive entrepreneur who is poised to challenge the entire business.

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Hailing from the United Kingdom, Oliver Kenyon says about himself that he has never really been one for education, and he always preferred to concentrate his time on the things he enjoyed. Fortunately for him, one of the things he enjoys most is the world of the Internet and technology.

From the age of 13, Oliver was intrigued by the possibilities of the internet; he spent all of his spare hours after school and on the weekends cultivating contacts in forums and online communities, gradually deciding that, much though he loved the websites he frequented, “I could make something better than this.” And so he sat down with his father and grandfather and pitched them on a website idea, asking for an investment from each in return for 40% ownership of the website. Prior to his successful pitch, he used free domains and site generators to learn his craft.

Oliver explains that once he started to form an idea of earning money from working online, it took him approximately 7 years to generate enough income to justify devoting his energies to the Internet full-time. In late 2011, Oliver launched CPAFix.com. The gamble paid off, and led Oliver to the recent launch of a new project, Airline.com. Oliver is one of the most successful Internet entrepreneurs in the world, still in his 20s. He is also the founder and owner of Okenyon Webs, a privately owned webmaster and online development company formed in 2012. Oliver’s motto for life, and for his company, is “Play Hard, Work Harder.” On his blog, Oliver keeps his followers apprised of changes and developments in the business world, as well as providing reviews of new tools and technology, and interviews with industry leaders. Oliver is also active on Facebook, Twitter, and Instagram, using his position as an industry authority to give those new to online marketing a chance to learn from his experiences.

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Jun 12
Affiliate Marketing, Blog
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What is Email Retargeting?

Targeting specific groups of potential customers has become more and more desirable in recent years; there are multiple fields within marketing that use behavior, context, and searches to serve advertising to customers who are increasingly blind to banner ads. Oddly, email retargeting has not made as much of a splash in marketing; perhaps because marketers are not as aware of how it works, and why it is such an exciting tool to add to any campaign.

In essence, email retargeting tags works like this: a subscriber receives an email from a company promoting a service, product, or sale—really, almost anything at all. The creative contains a pixel or cookie that tags the subscriber. When the subscriber opens the email, he or she does not even have to click through to a landing page; the tag follows them based on the email. Thereafter, the subscriber is served with ads on other sites, promoting the same offer.

Consumers are faced with a continual stream of information from countless sources; to market a product or service, some companies attempt to go the route of increasing the frequency of emails—which is exactly the opposite direction of how the company should go. Instead, retargeting allows you to use a smaller number of emails to promote an offer more aggressively.

Granted, the customer does have to open the email in order to be retargeted; however, studies have shown that opening an offer email without clicking through, is an incredibly common consumer behavior. In addition to providing your company with a more efficient way to market your products and services, retargeting is great for branding efforts; the repeated message and imagery across multiple sites creates authority and trust in the mind of the consumer. Even those who may not participate in a current offer could end up loyal customers in the future.

CrushAds has one of the most advanced email retargeting programs available today; we can provide excellent results to your company by driving engagement and providing the means to aggressively spread your message without alienating your subscribers.

Filed Under: Affiliate Marketing, Blog Tagged With: , , , , ,
Jun 11
Affiliate Marketing, Email Marketing
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What is The Sales Funnel?

In essence, the sales funnel is a mechanism that allows your company to lead prospective customers through a sales process. The goal of this mechanism is to start by casting a wide net, and then gradually sift down to the most qualified prospects. As the term implies, the metaphorical funnel is wide at the top and narrow at the bottom; by its nature, you will end up with a much smaller number of customers than the number of prospects you began with—however, those customers will be highly interested in your products.

Sales funnels are important for a few reasons. They make the sales process more efficient, because they ensure that the individuals who get to the end of the funnel—the sale—are actually interested in the product or products you’re selling. Your sales team isn’t wasting time dealing with individuals who aren’t really interested in committing to a purchase. It also makes your company’s sales more predictable. When you use an organized, systematic process, you can arrive more quickly at a good estimate of ROI. It also allows you to track different metrics at different parts of the process. Since the funnel is organized into clear steps, you can troubleshoot problems on a more direct level and make adjustments to only those parts of the process that aren’t working.

One of the important aspects of the sales funnel method is that it gives you a specific freedom: you don’t have to appeal to everyone. Your efforts can be focused on those who are interested. Even more to the point, when you lose a few subscribers (as long as you’re not losing too many), it’s actually a good thing—the funnel is working, because it’s winnowing away the prospects who aren’t going to buy.

An example of a sales funnel would be a business that sells crafting supplies, with a particular high ticket item such as a kit for making clothes which includes all of the gear and materials. The company creates a website featuring a blog about crafting, with perhaps an emphasis on making clothes. On the sidebar, visitors can sign up for an email list and receive a free eBook. Once a visitor downloads the book, the company can then market to them. List members might receive offers like exclusive content or small discounts on purchases. The special offers gradually increase in price, leading to the desired sale item. The people who remain on the list and redeem the offers most frequently are the ones who are most likely to buy the kit.

The sales funnel technique has a variety of benefits to any company—whether they are a start-up, a large company, or somewhere in between. It is relatively easy to implement, and the steady sales volume is a great incentive for any company.

Filed Under: Affiliate Marketing, Email Marketing Tagged With: , , ,
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