Affiliate Summit has released its annual AffStat Report, a free PDF or free download on Kindle until Friday the 25th. The report surveyed more than 1,800 affiliate marketers about their methods, strategies, preferences, and more.
“Most affiliates work in a vacuum, and scant data exists to tell the story of the affiliate marketer. As an industry, we are rich in speculation, but poor when it comes to aggregating the facts and figures that drive this business,” said Shawn Collins and Missy Ward, Co-Founders of Affiliate Summit and the AffStat Affiliate Marketing Benchmark Report.
The report is 33 pages long and features charts of data based on the responses of the affiliates surveyed. Of those polled, here are just a few of the things we learned about affiliate marketers:
- 67% of affiliates are male
- The majority of affiliates are between the ages of 25-34
- 43.9% have a 4-year degree (BA,BS)
- 57.7% are married
- 54.6% have children
As for their strategies:
- The majority use SEO to drive traffic to their website(s)
- 62.69% promote B2C products
- 84.3% do not charge a fee to list advertisers
- 68.7% target the USA, only 3% target worldwide
- 6.7% of affiliates say the Affiliate Nexus Tax “crushed” their business
Their relationship with affiliate managers:
- If denied from an affiliate program, 41% contact the affiliate manager to see if the situation can be remedied while 48.5% just move on
- 23.1% of marketers say their relationship with an affiliate marketer is “irrelevant”
- 81.9% prefer to be contacted by affiliate managers via email
- 41.8% prefer direct deposit for commission payments
There’s more to see on the full report, which can be downloaded on AffStat.com.