Business Trends That Will Take Off in 2015

The fast pace technology changes forces the digital business world to advance with it. It is sometimes hard for the casual observer to keep up with the changes, so it is our job to make it obvious that our products are what they want. Trends come and go, so it is important to stay up to date. Here are three online business trends you might want to get ready for in 2015.

Mobile-Optimization

Smart phones have become an integral part of our culture. 2014 was a breakthrough year in advancing technology on mobile devices with the releases of Samsung’s Note and Galaxy products and Apple’s IPhone 6. As a result, 2015 will focus on perfecting the consumer’s usage on these devices. In order for company’s products and marketing to be successful, they must tailor their websites onto multiple platforms. Google is on the move with this as well, stating that mobile usability is now, “relevant for optimal search results.” Google’s Mobile Usability analysis in its Google Webmaster Tools allows companies to see how prevalent mobile optimization is and how they can receive higher ranks.

E-Mail

With the growing integration of social media and search engine optimization, the control companies have over their content is limited. However, e-mail, one of the essentials of business and old-school communications protocols, is one detail companies can have complete control over. Businesses can delegate where their e-mails are going, who gets to read them and can include privacy disclosures. This new focus on e-mail will combine content marketing and email, making both just as important as the other. Instead of clinching the sale, e-mails have to establish a relationship to later make a profit. According to HubSpot’s 2014 Science of Email report, there is a great decline in how often consumers buy a product from an e-mail, going from 25% of people saying they will “never” buy anything from an email to 35%. This highlights the importance of business to create a fun, creative way of getting their products showcased in e-mails instead of pushing to just create a sale.

Content Marketing

In the 2014 B2B Content Marketing Benchmarks reports, only 1% of B2B marketers plan to decrease their content marketing spending over the next 12 months, compared to the 48% who plan to increase and another 10% who plan to “significantly” increase. However, as other companies increase their marketing efforts, the challenge will be in standing out among the rest. Important things to consider when writing content is to incorporate videos, gifs and research based facts. These will help your content look great and be more appealing than others.

 

How to Market to Different Online Shoppers

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Online shopping has been the go-to shopping technique for many during the holidays. Its convenience is unparalleled! Who wouldn’t want to do all their shopping wearing pajamas in the comfort of their own home? However, marketing to online shoppers is tough because you are not able to inquire about their purchase goals as easy as face-to-face conversation does. In order to stay relevant and profitable in the online world, companies must manage their marketing techniques to personality types. Here are five types of personalities and the marketing strategies that will help grab their attention.

1)      The Shopper That’s on a Mission

This shopper has all of their product’s five w’s (who, what, when, where, and why) answered before they even turn on the computer.  As a result, this shopper will conduct a lot of research to make sure they receive the best deal possible. The way to attract this person is to keep your shopping experience simple and to the point. Detail everything about the product on your page so they can see it is exactly what they need.

2)      The Indecisive Shopper

This shopper has an idea of what they want, but are too overwhelmed by their options to come to a final decision. Providing shop filters help make shopping easier for the indecisive because it will force them to narrow down what they want. Your website has to be able to tailor their questions into answers.

3)      The Informed Shopper

Opposite to the indecisive shopper, the informed will not stop until they have explored all of their options. This shopper will jump from website to website to find the best product at the lowest price. The informed shopper likes to see as many details as possible, so seal the deal by giving them what they want. Provide them with specifications, video guides, ratings, reviews, etc; you can never have too much for this person.

4)      The Practical Shopper

A lot of shoppers like items for their everyday use. These shoppers do not like the flashy, moving products emotional shoppers move towards. These shoppers want to know how your product will cease problems and aid needs. Written context that proves your product is what they are looking for is what will finalize the sale.

5)      The Brand-Driven Shopper

These types of shoppers are the best one to have. These shoppers always provide a steady line of sales so it is important to keep them coming back. The best way to do this is to provide a reward incentive. Give them thanks for always choosing your brand and making your their preferred choice. These are the shoppers you want to build relationships with, so show them as much love as you can.

 

Three Easy Ways to Make your Visual Content More Appealing

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Pictures speak louder than words in today’s media world. Social media is growing at a rapid pace, forcing companies to find new and exciting ways to have their product to be recognized. Between a news feed, timeline and picture postings, businesses have approximately less than two seconds to capture attention. If they do not captivate in that short amount of time, it is less likely that their products will be noticed. Describing their company to others is not the hard part though, it’s showing it.  Here are some tips to help your visual content draw attention that will help produce results.

1) Be humorous

Humor not only makes people laugh, but helps provide a personality to your newsfeed. People like to interact with people, not with ads, so adding an element of laugher would be a good way to establish a relationship with the casual consumer. Everybody enjoys a good laugh, so be the laugh somebody enjoys.

2) Be consistent

Maintaining a consistent look creates a distinct look for your brand. This will help your business be easily recognizable while people are scrolling through their social media pages. You need to be able to stand out quickly and specifying your product on a certain format would be a great way to do it.

3) Show different sides

It’s important to be unique in your visuals. While maintaining a social media format, you can showcase your ideas and products in different picture angles. This will help your content catch the attention of consumers who are scrolling through their social media sites quickly. This is easily done by showing different angles in your pictures and trendy patterns. With these posts accumulating on your page, your social media page will be unique, strengthening your brand and market.

 

How to Target Facebook Ads: Infographic

Facebook advertising is a great way to get your business noticed by a large, highly targeted audience. But Facebook is constantly changing, and few companies actually know how to use Facebook to effectively meet their goals, whether that be brand awareness, product and service education or more leads/sales. Marcus Ho, director of social media for Social Metric, shared the infographic below on the company’s blog and said that it is one of the “cheatsheet guidelines” Social Metric uses internally.

“If you’re going to use it to grow your business, you need to look beyond false claims to see what it can really do. You’ve probably already spent a lot of money on ineffective ads and boosts. Now it’s time to focus on realistic strategies,” wrote Ho. “To take advantage of these options, though, you need excellent content that engages your audience. If you use your business’s Facebook account for little more than announcing sales and product releases, not many people will care.”

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CrushAds and Boca Helping Hands

Thanksgiving, the time of year when Americans give thanks by spending the day with loved ones, eating turkey and watching football. Being able to enjoy a Thanksgiving feast with our families is one of the many things we take for granted, which oddly enough falls on the day we reserve to count our blessings. For many families, a hot meal enjoyed on this fourth Thursday of the month wouldn’t be enjoyed at all if it weren’t for organizations like Boca Helping Hands, which helps provide food and emergency assistance to meet basic human needs in our local community.

BMI Elite and CrushAds teamed up with them this year and collectively donated over 1,000 Thanksgiving food items such as canned veggies and yams, instant mashed potatoes and gravy, pie fillings and crusts, stuffings and cranberries and more!

One of the many things CrushAds is thankful for this year is having such wonderful and giving employees who are always willing to donate their time and resources to good causes.

Happy Thanksgiving, from your friends at Crush.

Promotional Posts by Facebook Company Pages Being Cut Back

Facebook is working to show people more of the things they want to see, which according to an ongoing survey, doesn’t include promotional content. Facebook has announced that they are making a change to the News Feed post-sorting algorithm that will display fewer posts from company Pages that fall under the following criteria:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Facebook provided two examples of posts that would fall under these conditions:

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The social network explained how this change came to be in their blog:

We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.

There is some anticipated backlash from companies who utilize the majority of their posts for promotions and offers, citing that Facebook wants companies to pay them to advertise. However, Facebook states that this is only about providing the best user experience, and being responsive to what their survey found.

 

Atlas Helps Advertisers Understand the Path to Conversion

With the recent relaunch of Atlas, Facebook has managed to create an ad serving and measurement solution capable of tracking customers across all devices and channels, even offline. Facebook’s Atlas can now detect where you saw an ad and where you went to convert, even if you went to a store to make the purchase.  This opens huge possibilities for advertisers, as they can now map the customer journey from beginning to end. Facebook calls this “people-based marketing.”

According to the Atlas website, with Atlas you can:

  • Reach the right people at the right time – across devices
  • Measure the true impact their spend has on sales growth
  • Understand the customer journey, from the first contact to the final sale, whether online or off.

As Ampush Media Analyst Mackenzie Millar reports, “Historically, user behavior on the internet was tracked by cookies. With Atlas, advertisers have the ability to view attribution across devices because Facebook can combine web-based tracking methodologies, such as cookies and pixels, with in-app tracking on mobile and tablets via the Facebook SDK.”  This gives advertisers the opportunity to create campaigns that are more in tune with how uses interact with their devices across all channels.

So how exactly does Atlas know you saw an ad online and went into a retail store to make the purchase?

“With Atlas, Facebook has introduced a solution that covers the full conversion funnel, allowing advertisers to connect in-store, offline purchases with the audiences who engaged with their online advertising. For retailers with significant offline sales, Atlas provides the tools to devise advertising campaigns online that can produce attributable, measurable offline results,” said Millar.

The bottom line is that cookies weren’t working for the mobile ad space, which is increasingly growing day-by-day, and a solution needed to be created. Atlas is Facebook’s solution to mobile ad space attribution and offline conversions.

Take a tour of Atlas here.