Online shopping has been the go-to shopping technique for many during the holidays. Its convenience is unparalleled! Who wouldn’t want to do all their shopping wearing pajamas in the comfort of their own home? However, marketing to online shoppers is tough because you are not able to inquire about their purchase goals as easy as face-to-face conversation does. In order to stay relevant and profitable in the online world, companies must manage their marketing techniques to personality types. Here are five types of personalities and the marketing strategies that will help grab their attention.
1) The Shopper That’s on a Mission
This shopper has all of their product’s five w’s (who, what, when, where, and why) answered before they even turn on the computer. As a result, this shopper will conduct a lot of research to make sure they receive the best deal possible. The way to attract this person is to keep your shopping experience simple and to the point. Detail everything about the product on your page so they can see it is exactly what they need.
2) The Indecisive Shopper
This shopper has an idea of what they want, but are too overwhelmed by their options to come to a final decision. Providing shop filters help make shopping easier for the indecisive because it will force them to narrow down what they want. Your website has to be able to tailor their questions into answers.
3) The Informed Shopper
Opposite to the indecisive shopper, the informed will not stop until they have explored all of their options. This shopper will jump from website to website to find the best product at the lowest price. The informed shopper likes to see as many details as possible, so seal the deal by giving them what they want. Provide them with specifications, video guides, ratings, reviews, etc; you can never have too much for this person.
4) The Practical Shopper
A lot of shoppers like items for their everyday use. These shoppers do not like the flashy, moving products emotional shoppers move towards. These shoppers want to know how your product will cease problems and aid needs. Written context that proves your product is what they are looking for is what will finalize the sale.
5) The Brand-Driven Shopper
These types of shoppers are the best one to have. These shoppers always provide a steady line of sales so it is important to keep them coming back. The best way to do this is to provide a reward incentive. Give them thanks for always choosing your brand and making your their preferred choice. These are the shoppers you want to build relationships with, so show them as much love as you can.