This past Saturday, members of the CrushAds team gathered at Huizenga Park in downtown Fort Lauderdale for the annual Step Out: Walk to Stop Diabetes hosted by the American Diabetes Association. Organized by parent company BMI Elite, the team as a whole raised over $6,500 for diabetes research, making us the leader in amount of donations collected by a corporate team!
The team began to arrive at the BMI tent around 7 a.m. and the walk commenced shortly after 8 a.m. “Team BMI” was easily recognizable in matching red tees and tanks provided by the company to anyone who donated, designed by our very own in-house designers.
Luckily what was a wet and cloudy week cleared up just in time for a beautiful, blue-skied day for everyone to enjoy. In addition to the just over three mile walk, the event consisted of performances on the main stage, a “Fresh from Florida” food area by the Florida Department of Agriculture, a kids zone, wellness panel and Health Fest, which provided participants with wellness resources within the community and free medical screenings.
The leading fundraisers for Team BMI were CEO Brandon Rosen and Senior Account Executive Jim Casey, who each raised over $1,000! The company’s original goal of $5,000 was surpassed by over $1,500. The ADA was able to raise well over $300,000 at this year’s event in Ft. Lauderdale and named it one of the “best ADA Walks in America.” We are proud to have supported such a worthy cause and are excited to do it again next year.
BMI and its sister companies regularly get involved with local charities and organizations that help our community. In just a few short weeks we’ll be teaming up with Boca Helping Hands to help feed the needy at Thanksgiving, and in December we will have our annual toy drive for the Miami Children’s Hospital.